Today we lost two students. An adult student left. I was expecting her to leave anyways. She was too busy and missed way too many classes. Adults do not last. The 4 team for 600,000 got broken down after a month. The middle school kid can not come because of his bad school schedule. I agreed to keep his sister on the discounted price they had been given for a team of 4. The mother said she couldn't pay full price. I had a very long talk with this mother. Now I am starting to get a bit clearer picture of where we are and how people view us. Some of the conclusions I am coming to: people view us as side kick teachers, not a school to be trusted with their kids English education. What I mean is they think they need to be going to a "real" English institute with "real" English Korean teachers. They can come to us for some speaking practice. One of our students actually goes to two English schools: our school and a private class with a Korean teacher who teaches him "proper" grammar and reading and doesn't speak a word in English. There is a great disillussion among Korean mothers with native only classes. These classes used to be very popular a few years back when schools like Kids Club- English kinder, and CDI-6 hours with a native teacher were opened. Now parents see results of the education offered by such schools. Kids speak OK, know lots of key words, listen OK or good, but they have no idea about grammar, structure, and text comprehension. As a result, these kids after having spent years studying English from foreigners, fall behind their peers when they go to middle school and are made to take written tests. They simply do not do well. What I was getting from this mother is that she is scared, worried, and she does not have enough money to afford to make mistakes with her children education.
Main points of the talk: 1-our tuition fee is too expensive ( I might actually consider going cheaper, I think from 220,000 to 180,000) 2- we do not give enough homework (I disagree, we give enough, but I will start giving some reading outloud homework)3- mothers do not trust foreign teachers because kids get some fluency but loose on accuracy big time. (I will have to explain this point to mothers again. How our kids are getting paractice in both.I will do so during our open class which we are planning to hold in early October.)
Nathaniel was upset and is still feeling very sad about losing. I, on the contrary, am very positive and optimistic. I am psyched to get honest feedback and to know what I am dealing with. I see a way. I see many ways and enormous hope for the future. We are in a new business, wondering in a dark forest. Mothers like this, talks like this, losses like this help create a roadmap for us. Generally, I am pretty happy I started doing something I was designed for.